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Serviced Apartment Awards Thursday, 23rd September 2021

The Serviced Apartment Awards are regularly described as the 'Oscars of the industry' and we were delighted to be shortlisted for three awards this year.


We joined other serviced apartment operators, owners, investors, agents, travel buyers and service providers for a wonderful evening of celebration over a three-course dinner with drinks and entertainment last week. Thanks to all the team at International Hospitality Media for organising such a top event and for inviting our CEO Dominic Sherry to present the final award of the evening!


The evening was a real tribute to the sector and the competition was strong! Unfortunately, our trophy cabinet wasn't added to (there's always next year!) but we came away buzzing and have since been delighted by our judges' comments, as cited below...


Category: Best Operator 201+ units

“There is a clear emphasis on flexibility that caters to the individual needs of the occupant. The service provided by staff is very high quality and they always have customers in mind. Great locations with plenty of amenities and services.”


Category: Best Property 21 to 70 units

Flying Butler Reading Central

“Nice property, good clean lines and space. Home from home feel. Staff very engaging, staff live in the building which must make their clients feel safe and looked after. Branding and marketing are also very good and they have demonstrated that they were able to deliver and manage and work well during the pandemic.”


Category: Best Use of Social Media

“Content is diverse and social media strategy is concise, with targeted marketing across different channels. The campaigns mentioned are broad with the London Trivia campaign engaging customers, driving traffic and also improving SEO. Very clever, with processes in place to improve conversion.”


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