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Dominic Sherry, CEO, at #Recharge2022

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Dominic Sherry, CEO, at #Recharge2022 Friday, 1st April 2022

Dominic Sherry, CEO of Flying Butler Apartments, was on the #Recharge2022 stage in Paris this week analysing the ‘build to rent’ (BTR) space. Recharge is a ‘one of a kind’ urban experience for innovators at the cutting edge of contemporary hospitality, real estate and living.

Alongside other industry leaders, Dominic dissected the correlation between serviced apartments and BTR and whether they are serving the same guests. These are some of the questions that were discussed by Dominic, Joris Tensen (Development Manager, YAYS) and Dean Schreiber (CEO, Oakwood):

·        Is there a sweet spot emerging where serviced apartments and BTR are servicing the same guests?

·        What are residents' requirements, and the similarities and differences with guest profiles?

·        What are the traditional distribution channels and will the lines blur even further in the future?

Recharge, run by International Hospitality Media, is a forward-thinking event for hospitality and real estate leaders with purpose. Curated with an intense focus on community, collaboration and debate, it was a unique event that encourages a new way of thinking.


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